Organizational values are important because: ... These values give employees a purpose to help them achieve and achieve goals in a way that benefits not only themselves but also the organization. They help organizations set standards – Organizational values set standards that organizations and employees can aspire to.

They help employees work towards a purpose – Engaged employees are more likely than not to have values that align with the values of their organization. These values give employees a purpose to help them achieve goals in a way that benefits not only themselves but also the organization.

They help organizations set standards – Organizational values set standards that organizations and employees can aspire to. When organizations lag behind in profit or quality, or when employees lag behind in business or goals, they know they are not living up to their corporate values.